Posts Tagged ‘childhood obesity’

It doesn’t take a Rocket Scientist

Thursday, March 25th, 2010

My friends at the New York Times are at it again. In an article titled, “Baby fat may Not Be So Cute After All.” The writer Roni Caryn Rabin reports about research that indicates that our efforts to change the eating habits of children may be starting too late if we begin them in the early school years. Bravo! Exactly! But, then she ponders along with some researchers she interviewed how can we reach children at even younger ages? That’s when Roni goes from high brow NYT science reporter to: duh!

We can reach children at the earliest age by reaching their PARENTS with good habits in eating and activity level. It’s obvious. The whole theme of my latest book, FAMILY FIT, about just that. Family Fit appears on the first page of a Google search, so it wouldn’t take much to uncover the answer, Roni, it’s right there. Change families and you change kids. It doesn’t take a rocket scientist to calculate that BMI (Better Motivational Insight).

Dr. John Mayer, President, ISPA

General Mills Applauded by ISPA

Thursday, December 10th, 2009

General Mills, a leading maker of breakfast cereal, has announced that it is cutting the amount of sugar in 10 of its cereals geared toward children. They will strive for single digit grams of sugar per serving. This is fantastic news for families. The children’s obesity crises is out of control in the United States and now families have an added champion—-General MIlls. Congratulations General Mills! For other ways to help your family eat better and lead a healthy lifestyle, see my new book, FAMILY FIT. It is available now through the ISPA bookstore or at Amazon.com. In January, 2010 it hits the bookstores.

Please support General Mills and buy their products to keep them moving in the right direction.

Dr. John E. Mayer, President, ISPA