Posts Tagged ‘pro’

Workers’ Compensation Rehabilitation Certification

Tuesday, April 13th, 2010

The ISPA, in conjunction with ATI Physical Therapy, is in the process of finalizing its newly designed Workers’ Compensation Rehabilitation Certification to the world! This Certification has been almost a year in the making and includes an examination that tests on the various areas of knowledge needed to rehabilitate injured workers. This Certification has also been designed to cover many different occupations within the healthcare field! This includes, but is not limited to, Physical Therapists, Athletic Trainers, Personal Trainers, Rehabilitation Specialists, Strength and Conditioning Specialists and Physicians! This landmark certification is the first and only of its kind! The ISPA is very proud of this achievement and is looking forward to its release and impact on the world of healthcare!

For more information, please contact the ISPA at info@theispa.org.

The Success of Pro Sports

Friday, August 21st, 2009

It is astounding that pro team owners focus their energy on the raw materials (players) in their businesses and not on what obtained the lofty status of pro sports in the US, that is marketing, sales and branding of sport. They treat this raw material as if it is a precious commodity, when in reality it is not. There is plenty of raw material available. Pro sports in the United States didn’t get to be such a lucrative industry because of the raw materials, the players, it got to be lucrative because of how it was brilliantly sold to the American Public.

We would have less problem with the thug mentality in pro sports, cheating in pro sports, scandals, doping, etc. If the focus was put back on what made pro sports successful in the first place. It wasn’t the raw materials it was the SELL.

Dr. John Mayer, President